Senior Manager, B2C Marketing
The Senior Manager, Business-to-Consumer (B2C) Marketing is responsible for the development and execution of marketing and marketing communications initiatives to build brand awareness and demand generation for Slice and its on-demand insurance products.
The Senior Manager may do or oversee the following activities: write, develop or oversee the production of a variety of materials needed to effectively acquire, onboard and retain customers in support of the company’s goal of working with our on-demand platform to sell insurance products to consumers engaged in homeshare, tasking, rideshare or a host of other on-demand activities for the on-demand economy. Our platform includes working with partners, our Slice branded App, and the website.
The incumbent must be well versed in both online and offline mediums with proven experience developing effective communications for B2C and consumer audiences. Reporting to the Director of Marketing, the Senior Manager works cross-functionally with the in-house team, and external partners to develop marketing communications, marketing, and sales solutions that are on-brand, measurable and effective.
Position location: New York City